Overview

The MBA in Marketing is a leading qualification for those in-career individuals whose interests lie in the Marketing area of an organisation. This degree will broaden your existing understanding of Marketing and its function in modern business, and also develop further your capacity for analysing complex marketing and business problems, leading you to take the appropriate courses of action. 

By the end of this course, you will appreciate the inter-relationship between the various marketing mix elements and appreciate the important part that marketing plays in a company’s growth strategy.

A total of 120 credit hours of classroom teaching is anticipated. To meet the requirements for the award of Master of Business Administration in Marketing by the University of Bamenda, students are expected to successfully complete all compulsory courses in this program.

Why have an MBA?

The MBA programme is action-oriented and is designed to accelerate the managerial and leadership development process of candidates. Gaining an MBA from the HIPAL will make you a great deal more competitive in the market place, as your knowledge of management skills and operating techniques will be significantly improved. Management in both the private and public sectors requires the highest level of relevant training, as well as vision, analytical skills and the ability to implement far-reaching decisions; our MBA programme stimulates students to look beyond narrow boundaries and horizons, preparing them for higher-level career-planning.

Our MBA is designed for practising managers with previous relevant education, training and work experience who are required to make a major contribution to the policy of their organisations. The specific focus of the programme is on enabling managers to operate at a strategic level and manage their organisations effectively in the complex and uncertain business environment of today. Close links have been established with industry, commerce and the public sector, all of whom have contributed to the development and design of the programme.

Aims & Outcomes
– Enable students to gain a broad understanding of the Managerial techniques regarding decision-making;
– Provide a global view of organisations and their environment so as to enable students to face the challenges of the 21st Century;
– Underline the importance and significance of the increased managerial effectiveness and competence, and understand the various strategic approaches;
– Enrich students’ development and managerial prospects by encouraging learning through their own past experience and their current and future needs and the needs of their market and society.

At the end of the programme you will be able to:
– Comprehend and appreciate the concepts and theories of Management and see to what extent these theories are applicable in the real and changing world;
– Understand and evaluate the objectives and importance of formulating strategies in a local and global context;
– Be able to diagnose and analyse intricate situations and deal with unforeseen exogenous factors affecting the internal environment of their organisation;
– Deal effectively with the human deficiencies and be able to tackle human friction and lead their teams through tough decisions and times;
– Face the challenges of career requirements more confidently and increase their advancement prospects for acquiring a senior managerial position.

Entry Requirements

A bachelor’s degree from an accredited university (or equivalent) in any relevant subject recognized by the ministry of Higher Education